Get on track for greater mindshare

The Consynia InView™ planning framework maps out a marketing program that stays visible even when product development schedules slip. You can't eliminate the uncertainty in the launch schedule, but we can help you add some predictability to your ongoing marketing program.

The key is uncoupling the marketing plan from the launch program and putting them on independent, parallel tracks. Envision your new marketing program as an express train that stops at a few select stations along the way: when the launch is ready, it can board at the next stop.

Keep your message visible
Through one or more structured conversations, we can show you how to apply an outside-in approach that reprioritizes possible activities and reassesses the mix of deliverables. This process can be used to evaluate existing programs, suggest improvements, or define a new overall marketing calendar.

By putting your planning on a new track, you can create a program that keeps your brand, message and products in view and in front of your customers.

Take a fresh look at your programs
We've used the InView process to plan marketing programs for products, product lines, and business units. To discuss your needs and possible solutions, please call us at 970-663-4568 or send email to contact@consynia.com (please copy and paste into your email application).