Induce frequent visits with fresh Web content

A Consynia BookMark™ articles program produces engaging Web content on a predictable schedule, giving your customers a reason to visit your website more often.

By adding a publishing mindset to your marketing program, your business-to-business website can become a destination people want to explore time and again. One attraction is a regular stream of new, useful and interesting content that inspires present and potential customers to bookmark your site and surf it more often. Each visit is an opportunity to deliver your message, reinforce your position and build your brand.

Achieve predictable releases with less effort
A BookMark program is typically more structured and longer-term than a Consynia Convey writing project. We work with you to define the audience and objectives, and suggest baseline Web metrics. Next, we compile a roster of your top products and connect them to real-world topics that are relevant to your customers. From that, we develop a flexible plan that drives the program and meshes with your current promotional programs — email updates, newsletters and so on.

The process can be as collaborative or as hands-off as you'd like. To minimize the burden on your team, we can develop each article, find and format images, produce the HTML page and deliver final files. All we need is a technical reviewer who can provide feedback just three times during the process: outline, draft and final article. Of course, even in a highly hands-off program, you'll always have final approval before any content is released on your site.

Let us outline the possibilities
We've created and managed BookMark programs at the product line, business unit and company level. To discuss your needs and possible solutions, please call us at 970-663-4568 or send email to contact@consynia.com (please cut and paste into your email application).